Earl of East

Earl of East is a London-based lifestyle brand founded by Niko Dafkos and Paul Firmin in 2014. Known for its signature soy wax candles, home fragrances, and bath products, the brand draws inspiration from travel and craftsmanship. With a strong focus on sustainability and storytelling, Earl of East creates scents that evoke memories and elevate everyday rituals. Learn more about the brand here.